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European commission

What better way to emphasize the importance of urban mobility than to have people flying around and crashing into armpits in slow motion. This film explains how to improve mobility problems in cities and was co-created with BUUR. G-House deliverd an entire, tailormade 3D city in which the characters could fly, cycle, get stuck in traffic or try to pass each other on narrow sidewalks.

This video was created under the production company jack in a box, on coöperation with BUUR, and directed by Toon Mertens.

 

The entire video was shot in a green key studio. And since the city was designed in 3D, the perspective of the background could easily be adjusted to the camera angle of the green key shots.