If a picture says more than a thousand words, a cinemagraph says more than a thousand pictures. Motion always catches the eye, but sometimes a 90 second video is just a little too much to tell the story. This is where cinemagraphs come in, combining motion and photography, they are a great way to create an eye-catching message without having to come up with an entire video concept.
And since they mainly consist of a still image, cinemagraphs easily allow for high-quality post-production and effects, on the contrary to their video counterparts, which consist of -at least- 25 pictures per second.
Cinemegraphs are usually exported as GIFS. Which means that they are small, REALLY small, and they can go on forever, al GIFS are played in loop. The drawback is that animated GIFS are heavilly compressed, which leads to a loss in image quality. But what a fascinating thing they are indeed!
These cinemagraphs were ordered by TriFinance as visuals for their 2018 Recruitment campaign. All cinemagraphs were shot in the Sony Fs7, at 4k, with Astra 1x1 Bicolour Led lights as primary light source. This high-end workflow allowed for smooth post-production work without comprising quality.
The sixth image shows all shots used to compose this cinemagraph: 1. the character leaned on two bar stools so he could ealisy move into a position that allowed for more velocity. 2. The book was attached to a tripod and a video was shot of me moving the pages. 3. A background plate was shot that allowed us to easily remove the bar stools, and add motion blur only to the character. 4. A different part of the footage was used where the text on the t-shirt was more readable.